Work

My freelance work spans a variety of creative disciplines and client needs. Featured projects include a life coaching company brand identity, cover art for a self-published author, album artwork and promotional photography for a musician, and professional headshots for a real estate professional’s marketing materials.

Each project allowed me to tailor my creative approach to the client’s unique brand, audience, and goals—from concept development and photography to final visual design.

I created social media graphic design campaigns for JIC Nation’s jewelry, candle, and skincare product lines. Each campaign was designed to showcase the products through engaging, visually cohesive content tailored for social media, helping bring the brand’s products to life and capture the attention of its audience. Mixture of owned and stock photography.

At Louisville Marketing, I led the creative planning and art direction for a new brand, AlexMadison Jewelry. The project focused on developing an elagent, minimal and high end visual identity by featuring the company’s manager and face of the brand.

I planned and coordinated a lifestyle photoshoot designed to capture her personality and connection to the brand, creating a versatile library of imagery for use across social media and digital advertising. The photography was then developed into a cohesive series of social media ads to introduce the brand and build a stronger personal connection with its audience.

I created social media graphic design campaigns for JIC Nation’s jewelry, candle, and skincare product lines. Each campaign was designed to showcase the products through engaging, visually cohesive content tailored for social media, helping bring the brand’s products to life and capture the attention of its audience. Mixture of owned and stock photography.

Developed an in-house social media campaign for JIC Nation featuring its beach-inspired scents for the spring break selling season. Directed and photographed the product shoot with warm, tropical styling designed to evoke the feeling of a beach getaway and create an inviting visual experience that connected the products to the season.

Designed the JIC Nation product catalogs each year to spec, incorporating product photography and refreshed brand assets to create cohesive, polished, and engaging look and feel. They had over 50 products that needed to be balanced and consistent across the catalog.

I was an integral part in creating a one-of-a-kind packaging design that improved the user experience. This required being in constant contact with our print vendor, doing trials, press checks and close collaboration to get the final product we wanted. I created a whimsical hand-drawn look on natural cardboard, perfectly reflecting every product’s natural ingredients while building excitement for the delightful surprises inside. Products range from Candles to Coffee to Body Butters'.

Led product photography and creative asset development for Louisville Marketing. Shot and curated product imagery while managing the visual assets for use across the website, social media, and print marketing materials, ensuring consistent, high-quality presentation across channels. I also assisted in designing candle labels and Pantone matched them to wax colors, ensuring seamless product photography with minimal color editing.

Designed a custom wine label for a local wine produced in partnership with one of our senior health campuses. The design was created to reflect the community’s brand while giving the wine a warm, polished, and giftable feel for campus events and sponsorship opportunities.

*Some project details and materials for Trilogy Health Services are confidential. Please reach out for additional information or to discuss the work in greater detail.

I developed the logo for one of the newest training programs supporting our Life Enrichment team. The concept was designed around the company’s updated brand colors and the visual themes the program wanted to communicate. Our team created a campaign using old photography to tie back into the importance of memory care.

I conducted extensive research into the desired imagery, symbolism, and overall tone before developing the final concept. The result is a distinctive logo that aligns with the brand while giving the new training program its own visual identity within the master brand.

*Some project details and materials for Trilogy Health Services are confidential. Please reach out for additional information or to discuss the work in greater detail.

At Trilogy Health Services, one of my primary responsibilities was developing guides and handbooks for various departments. For the company-wide employee handbook, I transformed a traditionally informational piece into a more engaging and visually dynamic brand experience.

I incorporated vibrant photography, Trilogy’s brand colors, logos, and visual identity throughout the design. To further differentiate the handbook, I developed it in an unconventional square format and used bold, colorful imagery to create visual interest and encourage employees to engage with the content.

*Some project details and materials for Trilogy Health Services are confidential. Please reach out for additional information or to discuss the work in greater detail.