AlexMadison Jewelry shoot and design

At Louisville Marketing, I led the creative planning and art direction for a new brand, AlexMadison Jewelry. The project focused on developing an elagent, minimal and high end visual identity by featuring the company’s manager and face of the brand. I planned and coordinated a lifestyle photoshoot designed to capture her personality and connection to the brand, creating a versatile library of imagery for use across social media and digital advertising. The photography was then developed into a cohesive series of social media ads to introduce the brand and build a stronger personal connection with its audience.